Vi-recruiting, e-recruiting, whatever you call it, technology has taken a big step into
the recruiting platforms and is impacting recruiting processes now and in the future. Executive recruiters aren’t just talking about technically advancing the recruiting process, they are doing it!
By using more advanced technology in their screening processes, recruiters are finding that they can screen 60% more executive candidates and, as a result, have discovered 20% more talent when conducting their searches. One way they have accomplished this is by replacing conventional telephone pre-screen interviews with digital video interviews.
Advantages to hiring company
- Benefit of seeing candidates’ face and mannerisms while conducting pre-screen
- Saves time (average 10-minute video screen vs. 30-minute telephone screen)
- Easier and more cost effective to interview out-of-town candidates
- Ability to record the interview for comparison with other candidates
Advantages to executive candidate
- A chance to showcase your unique value over and above what the resume can reveal. Most people can be more animated and enthusiastic, showing their personality than the written words on a resume.
- Opportunity to meet the interviewer without having to travel – interview can be done in the comfort of home or office.
Disadvantages to company and candidate
- Technology isn’t always reliable
- Potential distractions on interviewer or candidate computer or phone
- Eye contact isn’t quite the same
- Candidates can be more self-conscious of body language
‘Visual’ trumps ‘audio-only’ interviewing for most and, in the case of the pre-screen, the video interview has proved to be much more valuable overall. Both sides can see and hear each other, and observe and absorb much more than just the spoken word.
Of course, in any interview it ultimately comes down to the executive having the right talent and ability to fit into the company’s established culture. A video interview (versus a phone interview) gives you a better platform to highlight your talents and skills and move forward in the hiring processes to a potential face-to-face interview.
Even though embracing new technology in any industry is hard, video screening is being used now and will be more prevalent going forward. Some recruiters predict that video screening will become the standard in the recruiting process in the very near future.